Image Credits: Sendit for Instagram App Store reviewsĮssentially a clone of Sendit, the new app NGL also allows users to post anonymous Q&As on Instagram.

Obviously, this was a big draw for the app's young users, as everyone wanted to know who had said what. The company, the reviews allege, had promised a new Sendit app that would reveal which friends had sent the anonymous messages. There are concerns these apps aren't necessarily operating on the up-and-up, however.įor starters, Sendit for Instagram users have been complaining in reviews the app had originally marketed itself to them as 'Sendit Reveal' during the preorder phase. And Apptopia sees 7.29 million lifetime installs. Data.ai had estimated its downloads were even higher - around 5 million. App Store for the first time on June 16, 2022, and has now topped $1 million in consumer spending. Meanwhile, the anonymous Q&A app NGL launched on December 10, 2021, and has seen more than 3.5 million iOS installs to date, Sensor Tower data shows. The same company behind Sendit for Instagram also operates a version of Sendit aimed at Snapchat, which has more than 18 million lifetime installs and has generated more than $11 million in consumer spending to date, Sensor Tower said. Image Credits: data.ai (opens in a new window) Lawmakers and regulators have also been pressuring social platforms to implement more safeguards for their youngest users. Snapchat, for instance, ultimately chose to suspend anonymous apps on its platform after being sued multiple times by families whose teens died by suicide after being bullied on Snapchat-connected anonymous messaging apps. Online anonymity among teens often leads to bullying and abuse.

History has demonstrated these sorts of social experiences tend to be problematic. Teens flocked to the apps, both of which surged to the top of the App Store after launching. In recent weeks, new apps like Sendit for Instagram and NGL have launched anonymous Q&A apps that allow users to post 'ask me anything'-style questions to Instagram in order to receive anonymous responses from friends. Instead, the apps have simply found a new way to reach young people: via Instagram. Anonymous social apps targeting teens haven't gone away in the wake of Snapchat's new policy, which earlier this year banned these types of social experiences from integrating with its developer platform.

Sendit app anonymous