Twitter active users how to#

Staying informed, seeing different points of view and connecting to other people are other major reasons for using the platform, especially for users above the age of 50. And 42% say it’s the most important reason for using the platform. A Pew Research Center study found that 74% of U.S users are on Twitter for entertainment. Entertainment is the most important reason people use TwitterĪs a major source of trending internet conversations, Twitter is the go-to destination for people who want to be entertained.

You can also use Twitter analytics tools to get a better picture of your audience distribution and see if you’re reaching the right people.

Twitter active users how to#

So If you’re wondering how to use the platform because you’re targeting a younger audience, these numbers are an eye-opener. Twenty percent of people in this age group visit the site every day, several times a day. This stat shows that 42% of US adults aged 18-29 are the largest audience of Twitter users. Among these users, only 10% visit the site just once or twice a day. The study below found that 58% of high-volume users are likely to visit the site daily. A report by the Pew Research Center shows that users who produced 20 or more Tweets per month over the life of their account are considered ‘high-volume’ while low-volume Tweeters produce fewer than 20 Tweets per month on average. 58% of high-volume users visit Twitter dailyįrequent Tweeters or high-volume Twitter users are the biggest contributors to daily activity on the platform. These numbers prove that Twitter is an ideal marketing platform for brands that mainly want to target a US-based audience. The latest report shows that about 77 million Twitter users are from the United States. US users are the largest audience on the platformĪlthough Twitter sees a good amount of its audience coming from different parts of the world, it’s most popular among US users. This means there’s an opportunity to build your brand on Twitter and establish your social media presence. It’s also one of the top platforms that consumers use to follow brands on social media with 36% of consumers doing so. 50% of consumers use TwitterĪccording to Sprout Social’s Index, Edition XVII: Accelerate, 50% of consumers currently use Twitter. While the last-reported monthly active user count was 330 million, the company has since switched its reporting metric to include only monetizable users. Monetizable users are considered user accounts that can see ads on the platform.

Twitter continues to see an increase in monetizable usersĪccording to Twitter’s latest Letter to Shareholders, the platform currently has 217 million monetizable daily active users (DAU). This means staying up-to-date on the latest Twitter statistics and trends that can shape your approach.Ĭheck out these 12 Twitter stats to inspire and guide your social media strategy this year. To really tap into the potential of this platform, you have to understand how people are using it.

While platforms like Facebook and Instagram have more users, Twitter’s audience is active, engaged and regularly participates in conversations on trending topics, making it a valuable channel for brands that want to connect with their audience to build a community. What’s Twitter if not the hub of pop culture and trending conversations?